PCS MasterCard

launch campaign

Creacard, the best international prepaid card PCS MasterCard® and leader in the French market, launches and executes a campaign in Spain. For that reason, they needed to inform their target audience about the existence of this new product and how to use it.


Haiku media offers a 360º campaign, managing all the phases: creativity, strategy, planning and execution.


During over a month, PCS MasterCard was advertised in over 140 points of Barcelona Underground Net and more than 100 kiosks in Barcelona. Similarly, it was also presented in magazines and broadcast on the radio. On a digital level, strategy for social media and SEM was also implemented.

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