Sony Europe

Point of sales
Challenge

Due to the tough competition in the world of electronics and the remarkable amount of camera models, Sony needed a new way to promote and advertise their products in order to get the consumers’ attention in the sale points.

Solution

Creation of interactive information points. The totems allow the interaction both through the touch screen and simply by taking one of the products on display. In addition, the cabinet comes equipped with LEDs to highlight their products.

Result

Sold over 400 units positioned in malls as Fnac, Media Markt, Saturn ... in Germany, Spain, Portugal and Benelux. With more than 300.000 daily users, currently haiku media is responsible for updating the content regularly.