Toscana Promozione

Point of sales
Challenge

For the International Exhibition of Wines and Spirits, Wine Expo Lion, in which Toscana Promozione had a booth for the promotion of its regional wineries, needed to offer the audience a new experience. This way, it was intended to achieve a greater uptake and flow at the stand, as well as an innovative way to explain the values ​​of the Tuscan wines: Taste Tuscany.

Solution

After meeting the customer’s needs, haiku media proposed installing an interactive totem in order to provide relevant content to the user and to promote the products of Tuscany Promozione.

Result

Through a software, created and developed by haiku media, during the fair it was possible to install an interactive totem with 17 videos (one of which was interactive), product catalogs, company information and even games to interact with the user and collect data from the attendees.