Content marketing

TT Tecnosistemi needed to step beyond the educational branch which represents their services. TT EDU, the company sector that sells software and hardware for schools, needed to differentiate and stand out from their competitors.



haiku media, with the aim of generating interest and content of EDU TT and in order to position it as a company and brand, elaborates a marketing strategy. The objective of this marketing strategy is the development of a blog which allows the company to stand out and be influential in the industry.


TT EDU blog has become a space for reflection and review within the educational environment. Currently, the blog has developed through categories, accounting for different informational needs based on their objective target audience.